Sales & Operations Director

Job Title: Sales & Operations Director Location: Sodankylä, Finnish Lapland Company: Arctic Wonders About Arctic Wonders At Arctic Wonders, we create unique outdoor experiences that connect people with the raw beauty of the Arctic. Based in the heart of Finnish Lapland, our mission is to offer authentic, human-centered adventures from snowmobile safaris,northern lights safaris to dog sledding, wilderness treks, and cultural encounters. We plan to be a fast-growing company rooted in values of respect, sustainability, and connection to nature. Position Overview We are looking for an experienced and passionate Sales & Operations Director to join our leadership team. You will play a key role in shaping and scaling our business, leading both commercial strategy and daily operations with a strong sense of purpose, quality, and team spirit. Key Responsibilities Sales & Business Development Develop and implement the sales strategy across B2B and B2C channels (international agencies, tour operators, direct clients/ walkin). Identify and establish key partnerships to grow our market presence across Europe and beyond. Manage pricing, offers, and revenue strategies in line with seasonal trends. Represent Arctic Wonders at trade shows, events, and industry forums. Operations Management Oversee and coordinate all operational activities: tours, guides, logistics, bookings, and client experience. Recruit, train, and lead a seasonal and permanent operations team. Ensure excellence in customer experience from booking to post-trip feedback. Maintain high standards of safety, sustainability, and compliance with local regulations. The candidate should be flexible and prepared to occasionally lead as guide last-minute safaris in case of staff absences due to illness or unexpected overbookings. Leadership & Strategy Act as a strategic partner to the founders in developing the company vision and growth roadmap. Monitor KPIs, budgets, and operational performance. Foster a strong, values-driven company culture. Requirements Proven experience in a senior role in tourism, hospitality, or outdoor adventure (minimum 5 years). Strong background in both sales and operations. Fluent in English; other languages (especially Finnish and French) are a plus. Excellent leadership, organizational, and communication skills. Willingness to be based in or relocate to Finnish Lapland (Sodankylä) for the winter season minimum. Passion for outdoor life, Arctic nature, and human-centered travel. Proficient in Microsoft Excel and data reporting Strong problem-solving skills Use of Technology We value an open-minded attitude towards learning and adapting to new technologies. The ability and willingness to quickly learn new software and digital tools is essential, as we continuously seek to improve our operations and guest experiences through innovative solutions What We Offer A key leadership role in an exciting, purpose-driven company. The opportunity to live and work in one of the most unique natural environments in Europe for the winter season (Sodankyla), and flexible the rest of the year A dynamic, international team culture. Competitive salary and performance-based incentives. Accommodation during winter season. Please note that job position may evolve over time to meet the needs of a developing business. Additional responsibilities may be added as we adapt to the realities of the market Please send your CV and cover letter in English by email to info@arctic-wonders.com If you have any questions, feel free to reach out well be happy to help!